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Sponsored Video: The safest tires on the road

Sponsored Video: The safest tires on the road

Jul 3, 2014


There might be several high-tech car safety features that are already in different classes of vehicles in the road. However, one of most primitive parts that you should invest in and keep maintained will be your car tires. A simple drift or a single tire explosion might cost lives of the vehicle’s occupants so it’s a good thing to maintain it punctually –as well select a good quality tires. Unlike conventional tires, the MICHELIN Premier A/S tire uses a revolutionary design with a unique set of features to prolong wet traction even as the tire becomes worn. Check out the three elements the Michelin uses to improve its tire traction over time.

These are the three elements on the tire to provide the traction technology:

High-traction Rubber Compound: MICHELIN Premier A/S with EverGrip features a proprietary rubber compound with extreme amounts of silica and sunflower oil. The silica provides the bonding strength and adherence to keep the treads on the road for high traction in wet conditions. The sunflower oil allows the tire to grip on wet roads at lower temperatures. These ingredients are mixed through an exacting process that ensures a consistent material contacting the road both when new and worn.

Expanding Rain Grooves: In most tires, as the rain grooves lose depth, the amount of water they can funnel away from the tire is diminished. MICHELIN Premier A/S with EverGrip has rain grooves positioned around the circumference of the tire with a special geometric shape that gets wider as the tread wears. This helps maintain the amount of water that the tire can channel away even as these rain grooves lose depth.

Emerging Grooves: Initially hidden when the tire is new, MICHELIN Premier A/S with EverGrip has another set of grooves along the tire’s shoulder that emerge as the tire becomes worn. More than 150 hidden grooves emerge to provide additional help in channeling water away and maintaining wet traction as miles are logged.

If you’re currently using Michelin tires, let us know your experiences, its performance and reliability in terms on keeping you safe on the road.

This post is sponsored by Michelin.