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The Jaguar Project 7: Purity of Purpose, Pure Jaguar

The Jaguar Project 7: Purity of Purpose, Pure Jaguar

Aug 12, 2013

“When you look at this car, it has got an enormous amount of appeal. It’s just full of desire – you can see that its sole purpose is to be enjoyed. Project 7 is a very special car – not just because it’s a one-off, but because of its purity of purpose. It’s pure Jaguar.”
Ian Callum, Director of Design, Jaguar

The above declaration pretty much says it all for the Project 7. Based on the acclaimed F-Type and developed to highlight Jaguar’s creativity in terms of design and engineering, the Project 7 is the company’s newest concept car that actually doubles as an actual, fully-functional, high performance sports car. Its name is a tribute to Jaguar’s seven Le Mans victories from 1951 to 1990, with its striking blue paintwork a reminder of the victorious Jaguar D-types. Last July 12, the Project 7 debuted at the 2013 Goodwood Festival of Speed. It is also slated to make its North American debut this coming Pebble Beach Automotive Weekend.

Under the Hood

The F-Type’s strong all-aluminum architecture provides the car with the right balance of rigidity and structure, while the 550PS version of the company’s 5.0L V8 supercharged engine powers the beast through Jaguar’s 8-speed Quickshift automatic transmission and electronic active differential. Engine power is rated at 545bhp, with the torque at 680Nm. The Project 7 can go from 0-60mph in just 4.1 seconds, a tad faster than the original F-Type. The car can reach a top speed of up to 186 mph, while fuel economy is at 25.5mpg and carbon dioxide emission is at 259g/km.

Under the hood, you also get a free-flow exhaust system with a ceramic finish and a unique spring/damper tune.


Outside, the exterior of the Project 7 celebrates the sporting bloodline of Jaguar. The prominent heartlines of the F-Type remains on the Project 7, although quite noticeably, the sports car also features a D-Type inspired rear fairing section and a completely removed roof system.

For better aerodynamics, the Project 7 makes use of a carbon fiber front splitter, side skirts, a large rear diffuser and a fixed rear spoiler. The side louvres and vents are also carbon fiber. The wing mirrors, made from aluminum, are iterations of those found on Jaguar’s C-X16 concept sports car. The windshield has also been lowered, with a new nose design implemented to enable revised air intake. It was also a nice touch to design the headlight surround with gloss black rather than the usual chrome. All this configuration provides the sports car an overall muscular and low stance.


Inside, the Project 7 is as impressive as well. The driver is given a proper composite bucket seat paired with a four-point racing harness. For the passenger seat, it is replaced by a unique helmet holder that carries a custom blue Project 7 helmet. The seat and the insides of the doors are finished in a quilted racing-style diamond pattern. There are carbon fiber inserts on the console and SportShift selector, the start-stop button is gloss black and the steering wheel is equipped with machined aluminium paddles.

Source: Auto Express, Jaguar